When you start a business it can be understandable for the website to be bottom of the pile on that ever growing to-do list. Some businesses assume that having an online presence is enough to steer more potential customers their way, unfortunately this isn’t the case. SEO services have to be implemented in the correct way to help the site gain momentum in the online world.

SEO, short for search engine optimisation, is a process that helps promote the website within search engine results. Generally a website will have keywords associated with it, these can vary depending on the website in question. A local business may wish to rank for keywords locally. For an example, a plumber in London may choose ‘London plumber,’ ‘plumbers in London’ and London plumbers’ as potential keywords.

There are also other factors to take into account. This can include image tags, meta descriptions and have healthy backlinks. This can seem like an overwhelming amount of tasks, and it can be easy to dismiss them as unnecessary, however nothing could be further from the truth. Experts like Grapefruit Marketing, a London SEO agency, know that it’s the aggregation of the marginal gains from these small changes, that can lead to a big difference in rankings, traffic and business.

Why Is SEO Important?

SEO is a method that helps showcase a website to potential visitors. Nowadays, the quality of the website along with its content is what helps search engines make a decision as to what content is put before their visitors. It is therefore vital that a site and its content are optimised effectively, so the right visitors are reaching your page.

The importance of SEO is more relevant today than ever, and it’s fair to refer to SEO as an investment – because essentially that’s what it is. Previously anyone could rank a web page for keywords by just stuffing them into numerous articles that had little relevance to the keyword being used. Search engine giant Google tackled this with its Panda update, which effectively gives webmasters a whole new set of ground rules when it comes to SEO.

SEO is a Worthwhile Investment

SEO can seem like a cumbersome task, and in some respects it can be, but you shouldn’t cast SEO aside and deem it unnecessary. Not having SEO performed on your website is like having a shop with no windows or signage, in order for it to be a success, people need to know its existence.

Why not consider having an SEO specialist deal with your website. Not only will this free up more time for you to invest into your business, but it will also give you peace of mind that your website is being optimised in the best way it can be.

An SEO specialist will also be aware of any updates that will affect how a website ranks. For example, mobile navigation is now a ranking factor with Google, as such, your SEO company would advise you of this so you can consider updating the site so it is more mobile-friendly.

There is no cheap and easy way to tackle SEO, those who offer you promises of page one ranking for mere pounds are often using black hat techniques, which could cost you a lot more money putting right in the future, than booking a knowledgeable SEO expert in the first instance.