Great Ideas for Your Digital World

Do You Need Search Engine Optimisation?

When you start a business it can be understandable for the website to be bottom of the pile on that ever growing to-do list. Some businesses assume that having an online presence is enough to steer more potential customers their way, unfortunately this isn’t the case. SEO services have to be implemented in the correct way to help the site gain momentum in the online world.

SEO, short for search engine optimisation, is a process that helps promote the website within search engine results. Generally a website will have keywords associated with it, these can vary depending on the website in question. A local business may wish to rank for keywords locally. For an example, a plumber in London may choose ‘London plumber,’ ‘plumbers in London’ and London plumbers’ as potential keywords.

There are also other factors to take into account. This can include image tags, meta descriptions and have healthy backlinks. This can seem like an overwhelming amount of tasks, and it can be easy to dismiss them as unnecessary, however nothing could be further from the truth. Experts like Grapefruit Marketing, a London SEO agency, know that it’s the aggregation of the marginal gains from these small changes, that can lead to a big difference in rankings, traffic and business.

Why Is SEO Important?

SEO is a method that helps showcase a website to potential visitors. Nowadays, the quality of the website along with its content is what helps search engines make a decision as to what content is put before their visitors. It is therefore vital that a site and its content are optimised effectively, so the right visitors are reaching your page.

The importance of SEO is more relevant today than ever, and it’s fair to refer to SEO as an investment – because essentially that’s what it is. Previously anyone could rank a web page for keywords by just stuffing them into numerous articles that had little relevance to the keyword being used. Search engine giant Google tackled this with its Panda update, which effectively gives webmasters a whole new set of ground rules when it comes to SEO.

SEO is a Worthwhile Investment

SEO can seem like a cumbersome task, and in some respects it can be, but you shouldn’t cast SEO aside and deem it unnecessary. Not having SEO performed on your website is like having a shop with no windows or signage, in order for it to be a success, people need to know its existence.

Why not consider having an SEO specialist deal with your website. Not only will this free up more time for you to invest into your business, but it will also give you peace of mind that your website is being optimised in the best way it can be.

An SEO specialist will also be aware of any updates that will affect how a website ranks. For example, mobile navigation is now a ranking factor with Google, as such, your SEO company would advise you of this so you can consider updating the site so it is more mobile-friendly.

There is no cheap and easy way to tackle SEO, those who offer you promises of page one ranking for mere pounds are often using black hat techniques, which could cost you a lot more money putting right in the future, than booking a knowledgeable SEO expert in the first instance.

Choosing the Right Support

IT support could be passed off as a service that is merely there to deal with broken printers and defective PCs. The truth of the matter is that nowadays is that IT support is an integral part of any business, and as such the correct IT services need to be in place.

Not having a robust IT solution in place can have a number of adverse effects on your business. These can include virus attacks, defective appliances and network problems.

If you’re new to the world of IT services and what they have to offer, it can be helpful to know a few tips. Below are a few suggestions to help businesses in the capital make a more well-informed decision when it comes to finding the IT Support London businesses require in order to keep moving forward.

Is Remote Support Available?

There are many problems that require a technician, and very little can be done about this. However, some IT support can be done via remote support. An IT support company that has instilled this feature will be able to fix your problem within a shorter period of time if no technician is required. This time saved can then be used productively by the business in other departments.

Consider Availability

Many IT Support companies are able to offer a robust solution with hours that match that of their clients. However, it is still important to check that an IT service’s operating hours are similar to yours, otherwise the service is irrelevant.

Are You Able to Request References?

Making the right choice when it comes to IT support can be cumbersome, especially when it comes to choice. While there are cheaper options than others available, it is always vital that you check the credibility of the company in question. Many IT support companies will be only too happy to share testimonials and references to help you with your decision.

Can Issues Be Anticipated?

While many issues can often be dealt with in real time with an IT support company, it can also be beneficial for it to be able to anticipate any danger.

IT support companies who are fully aware of potential risks are in a better position to deal with them promptly. Evidently, the company who is using the IT company’s solution will also benefit from this added layer of protection.

Will You Have a Point of Contact?

The IT support needed by a business can vary greatly. In some instances, a company may wish to have a sole point of contact to ensure they are dealing with the same person in relation to its IT support.

If you feel this is something that will be required as part of your package, then make the relevant enquiries. Knowing exactly what IT services are available will allow you to make any changes if they are required, meaning that any ramifications due to a problem are minimised.

Choosing the right support really comes down to having a stern understanding of your requirements and budget. Once you know this, you will be able to negotiate with providers to get the package you and your business requires.

 

Choosing a Web Hosting Plan

Many people and organisations own a website, each catering to the specific needs of the user. A website is more than just an online presence, everything about it needs to be tailored to the website owner’s specifications.

The same is true for web hosting. While it can be considered granular in some instances, web hosting packages can vary greatly, so you need to ensure you’re selecting the right kind of plan for you and your website.

Below are some tips that can help make choosing the right kind of web hosting that little easier.

Be Aware of Your Hosting Needs

Just because you can have the maximum web space available doesn’t mean you should. Running a website can be costly if you spend too much money in the beginning. Similarly, not having enough web space for your website needs can be just as detrimental to your website’s performance.

Make a list of requirements for your website, such as the volume of traffic, the number of users and what you hope to achieve with the website. Hosting companies are often adaptable so you can easily upgrade as and when the need arises.

How Many Domains Do You Own?

While many of us may own just one website, others may own a number of websites. If you do happen to host a number of websites, then you will need to find a provider that allows the hosting of multiple domains.

You should also consider whether you will be looking to add further domains in the future. Knowing this information in advance could prevent you from making a more expensive purchase than you need to.

Consider Your Communication Requirements

Nothing looks more professional than a personalised email. As such, if you’re looking to run a business or professional entity via the website, you will more than likely need an email address that reflects your domain.

Many web hosting companies offer such a service, and it can be part of a package or an additional add-on, depending on your requirements. Before committing to a purchase, you should consider as to how many email addresses you will require. There is also the mailbox size to consider, though it can be tempting to opt for the cheaper option, you could find that the storage is inadequate for the volume of emails you receive, and as such many will never reach you.

Easy-To-Use Control Panel

Running a website can be a time-consuming affair, so the last thing anyone with a website needs is a complicated dashboard or CPanel when updating their sites. It is therefore vital that the web hosting provider you use is able to provide you with a control panel that is easy to navigate.

You should be able to navigate around various options such as webmail and the control panel with relative ease. Many providers also supply support to customers who may be struggling with something specific.

There are many great offers available when it comes to web hosting, but being premature in your web hosting choices can have an adverse effect on the running of your website moving forward. Always list your requirements and add to that list as and when something else arises. You will then be in a better standing to make a more well-informed choice.

Chosing a Web Host – Video

We’ve already looked at providing you some tips on how to choose your web host, but for those who would rather watch than read, here’s the useful info in video form.

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